Nurture campaigns are time-based emails that are sent out to your audience in order to inform them of an offer and, over time, motivate them to take some sort of action, like taking advantage of your offer.

That is why we will set this up for you. We will set up a 5 email drip sequence to leads that do not go anywhere.  

The lead will get an email on days 60,65,70,75,80. This will make sure nothing is falling through the cracks.

A drip campaign and lead nurture campaign are similar in that you send a series of email newsletters to your audience.

However, a drip campaign is simply time-based, whereas lead nurturing emails are considered emotionally-based campaigns.

Nurture customers as a parent would a child. A parent could simply give their child food and water at specified times during the day to keep the child physically healthy.

However, that type of care is not going to make the child thrive. For that, they need to be nurtured emotionally. Spending time with them, listening to them, learning all you can about them—that is how you nurture a child’s soul.

The same is true of customers on your email list.

There will be times when a drip campaign is warranted. At other times, though, you’ll need to utilize your email newsletters in such as way as to nurture your list.

As with a child, you don’t just want to keep your email list alive; you want it to thrive. You want potential customers to turn into loyal, long-term customers that will recommend you to those they know.