A win-back email campaign is a series of targeted and personalized messages you send to your funded clients. If they’re dormant, they often just need a gentle nudge to wake them up.

And you can do that with the humble win-back email.

The first step is to identify those customers primed for re-engagement. This is not a blast campaign. To work, it must be targeted and personalized.

So, who are we looking for? Funded Clients. Easy.

That is why we will set this up for you. We will set up a 7 email drip sequence to funded clients.

The lead will get 7 emails over 7 months. Once, a month. This will make sure you are not missing out on potential future deals, or losing your deals to competitors.

A win-back campaign and lead nurture campaign are similar in that you send a series of emails  to your audience.

However, a drip campaign is simply time-based, whereas win-back campaigns are considered emotionally-based campaigns.

Nurture customers as a parent would a child. A parent could simply give their child food and water at specified times during the day to keep the child physically healthy.

However, that type of care is not going to make the child thrive. For that, they need to be nurtured emotionally. Spending time with them, listening to them, learning all you can about them—that is how you nurture a child’s soul.

The same is true of funded clients.

There will be times when a win-back campaign is warranted. At other times, though, you’ll need to utilize your email newsletters in such as way as to nurture your list.

As with a child, you don’t just want to keep your funded clients alive; you want them to thrive. You want funded clients to turn into loyal, long-term clients that will recommend you to those they know.